Lincoln
Lai

Pruco Securities, LLC

CRD#5838377
Investment Advisor
in Orange, CA

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About this Advisor

Lincoln Lai is a financial advisor based out of Orange, California, with 5 years of industry experience. Lai works at Pruco Securities, LLC. Over the course of their career, Lai has held roles at First Investors, First Investors Corporation, Foresters Financial Services, Foresters Advisory Services LLC, Pruco Securities, LLC and Prudential Insurance Company Of America. Lai maintains Series 63 and Series 65 licenses, designating them as both a securities agent and an investment advisor representative, and is able to operate in California, Illinois and Kentucky. Pruco Securities, LLC is an advisory business that has its headquarters in Newark, NJ. It has offices in 42 locations and a total of 2,500 advisors. It has $14 billion in total assets across its 106,737 customer accounts, placing it among the biggest financial advisory firms in the United States by assets under management. Of its 106,737 accounts, just 1% belong to high-net-worth clients who have at least $1 million in assets. Pruco Securities, LLC provides a wide assortment of services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers and educational seminars. Fees for financial advice largely depend on which service is offered. Fee types billed by Pruco Securities, LLC most likely include any blend of asset-based, hourly and fixed fees.

Certifications and Registrations

Series 63, Series 65

Years Registered*

5 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Portfolio management for businesses or institutional clients, Selection of other advisers, Educational seminars/workshops

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees

Office Location

600 City Parkway West Suite 210
Orange, CA 92868

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Pruco Securities, LLC Brokerage Details

Total Assets Under Management

$14,029,321,422

CA Average: $10,121,009,343
Total Number of Employees

2,500

CA Average: 92
Total Number of Accounts

106,737

CA Average: 6,978
Average Account Size

$131,438

CA Average: $1,450,417

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses or institutional clients
  • Selection of other advisers
  • Educational seminars/workshops

Lincoln Lai Work History

Lincoln has been registered as a financial advisor for 5 years.*

2018 - Present (6 years)

Pruco Securities, LLC

2018 - Present (6 years)

Prudential Insurance Company Of America

2016 - 2018 (2 years)

Foresters Advisory Services LLC

2014 - 2014 (< 1 year)

First Investors Corporation

2014 - 2018 (4 years)

Foresters Financial Services

2010 - 2014 (4 years)

First Investors

*The number of years registered in this profile is calculated by taking the year of an advisor's first active registration and subtracting it from the current year.

Disclosures

Please visit the SEC profile of Lincoln Lai to learn whether or not they have any disclosures. It is important to do your due diligence when looking for an advisor.

Financial Advisors at Prudential Financial Planning Services

James Wright
Bellevue, WA
Ellen Goodman
Wakefield, MA
Roy Carrera
Milwaukee, WI
James Mashey
Sarver, PA
Andrew Estreich
Port Washington, NY
Oksana Flaks
Brooklyn, NY
Kevin Shelton
San Jose, CA

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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