Bernadina
Williams

Principal Securities, Inc

CRD#2671609
Investment Advisor
in Ocala, FL

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About this Advisor

Bernadina Williams is a financial advisor based out of Ocala, Florida with a total of 10 years of industry experience. Williams is an employee of Principal Securities, Inc. Over the course of their career, they have held roles at Principal Life Ins Co, Merrill Lynch, Pierce, Fenner & Smith, Inc and Principal Life Insurance. Williams maintains Series 63 and Series 65 licenses, which qualify them as both a securities agent and an investment advisor representative, and is approved to operate in Florida and Texas. Principal Securities, Inc is a financial advisory firm based in Des Moines, IA. The investment advisory business has offices in 350 locations and a total of 1,430 financial advisors. It administers $9 billion in assets between its 46,075 customer accounts, placing it among the biggest financial advisory firms in the country by assets under management. The firm advises 34 charitable organizations. Of its 46,075 client accounts, just 3% belong to high-net-worth investors who have more than $1 million in investable assets. The firm provides a number of services, such as financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers and educational seminars. Fees charged by financial advisors typically are based on the financial services. Fee types billed by Principal Securities, Inc likely consist of some blend of asset-based, hourly, fixed and other fees.

Certifications and Registrations

Series 63, Series 65

Years Registered*

10 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Pension consulting services, Selection of other advisers, Educational seminars/workshops

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees, Others

Office Location

50 Se 16Th Ave
Ocala, FL 34471

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Principal Securities, Inc Brokerage Details

Total Assets Under Management

$9,416,854,861

FL Average: $9,259,360,772
Total Number of Employees

1,430

FL Average: 166
Total Number of Accounts

46,075

FL Average: 7,189
Average Account Size

$204,381

FL Average: $1,287,990

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Pension consulting services
  • Selection of other advisers
  • Educational seminars/workshops

Bernadina Williams Work History

Bernadina has been registered as a financial advisor for 10 years.*

2013 - Present (11 years)

Principal Life Ins Co

2013 - Present (11 years)

Principal Life Insurance

2002 - 2013 (11 years)

Merrill Lynch, Pierce, Fenner & Smith, Inc

*The number of years registered in this profile is calculated by taking the year of an advisor's first active registration and subtracting it from the current year.

Disclosures

Please visit the SEC profile of Bernadina Williams to learn whether or not they have any disclosures. It is important to do your due diligence when looking for an advisor.

Financial Advisors at Principal Securities, Inc

Jairus Halladay
Milwaukee, WI
Jamey Pesek
Fargo, ND
Alison White
Birmingham, AL
Craig Forster
Arlington, TX
James Henry
Wdm, IA
William Daines
Tampa, FL
Conrad Beeler
Lansing, MI
Justin Terrell
Bethesda, MD

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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