Principal Securities, Inc

Investment Advisor
in Atlanta, GA
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About this Advisor

Tracee Sapp is a certified financial planner in Atlanta, Georgia. Currently a registered advisor with Principal Securities, Inc, they have gathered 16 years of practice in the financial advisory industry. Sapp has Series 63 and Series 65 licenses, designating the advisor as both a securities agent and an investment advisor representative. Sapp is registered to operate in Georgia. Their career trajectory has included roles at Princor Financial Services, Principal Life Ins Co, Joyner Financial L.L.C and T Sapp Financial Partners. Principal Securities, Inc is based out of Atlanta, Georgia, and operates out of 354 locations across the nation. In aggregate, Principal Securities, Inc manages $6 billion in assets across 28,235 client accounts and employs more than 1,687 people. The amount of assets the firm manages places it among the biggest investment advisory firms in the United States. The firm manages 12,357 accounts on a discretionary basis, in which the advisor has the authority to make all investment decisions. Currently 2% of the investment firm's customers are high-net-worth individuals, meaning they have over $1 million in assets. Principal Securities, Inc offers financial planning services, portfolio management for individuals and small businesses, selection of other advisers and educational seminars. The firm may charge clients asset-based, hourly, fixed and other fees.

Certifications and Registrations

Series 63, Series 65, Certified Financial Planner

Years of Experience

16 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Selection of other advisers, Educational seminars/workshops

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees, Others



Office Location

470 E Paces Ferry Rd Ste 200
Atlanta, GA 30305

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Principal Securities, Inc Brokerage Details

Total Assets Under Management


GA Average: $9,259,360,772
Total Number of Employees


GA Average: 166
Total Number of Accounts


GA Average: 7,189
Average Account Size


GA Average: $1,287,990

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Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers
  • Educational seminars/workshops

Tracee Sapp Work History

Tracee has 16 years of experience.

2010 - Present (9 years)

T Sapp Financial Partners

2002 - Present (17 years)

Princor Financial Services

2002 - Present (17 years)

Principal Life Ins Co

2002 - 2010 (8 years)

Joyner Financial L.L.C


Tracee Sapp has disclosures.

Please visit their SEC profile for more details.

This content was compiled from the SEC and FINRA.

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