Principal Securities, Inc

Investment Advisor
in West Des Moines, IA

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About this Advisor

Sarah Frieberg is an advisor in West Des Moines, Iowa. Currently a registered investment advisor with Principal Securities, Inc, Frieberg has 13 years of professional experience in the financial advisory industry. Frieberg maintains a Series 66 license, certifying the advisor as both a securities agent and an investment advisor representative. Frieberg can advise customers in Iowa. Over the course of their career, they have held roles at Principal Securities Inc, Adm High School, Bankers Trust, Drake University, Rubes Steakhouse, Principal Life Insurance, Nationwide Insurance, Merrill Lynch, Principal Life Insurance Company and Madden Wealth Management LLC. Principal Securities, Inc is headquartered in West Des Moines, Iowa, and operates out of 354 offices across the nation. In total, Principal Securities, Inc manages $6 billion in assets across 28,235 accounts and employs more than 1,687 people. The level of assets currently under the firm's management makes it one of the largest financial advisory firms in the nation. The firm manages 12,357 accounts on a discretionary basis, in which the advisor makes all of the buying and selling decisions on the client's behalf. Currently 2% of the firm's clients are high-net-worth individuals, meaning they have greater than $1 million in capital. Principal Securities, Inc can provide financial planning services, portfolio management for individuals and small businesses, selection of other advisers and educational seminars. The firm may charge clients asset-based, hourly, fixed and other fees.

Certifications and Registrations

Series 66

Years of Experience

13 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Selection of other advisers, Educational seminars/workshops

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees, Others



Office Location

6701 Westown Pkwy Ste 200
West Des Moines, IA 50266

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Principal Securities, Inc Brokerage Details

Total Assets Under Management


IA Average: $9,259,360,772
Total Number of Employees


IA Average: 166
Total Number of Accounts


IA Average: 7,189
Average Account Size


IA Average: $1,287,990

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Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers
  • Educational seminars/workshops

Sarah Frieberg Work History

Sarah has 13 years of experience.

2018 - Present (2 years)

Madden Wealth Management LLC

2017 - Present (3 years)

Principal Life Insurance Company

2016 - Present (4 years)

Principal Securities Inc

2017 - 2017 (< 1 year)

Principal Life Insurance Company

2014 - 2017 (3 years)

Principal Life Insurance

2013 - 2013 (< 1 year)

Merrill Lynch

2012 - 2012 (< 1 year)

Nationwide Insurance

2011 - 2011 (< 1 year)

Bankers Trust

2010 - 2014 (4 years)

Rubes Steakhouse

2009 - 2013 (4 years)

Drake University

2005 - 2009 (4 years)

Adm High School


Sarah Frieberg has no disclosures.

Please visit their SEC profile for more details.

Financial Advisors at Principal Securities, Inc

Christopher Dancy
Roseville, CA
Ryan Swalwell
West Des Moines, IA
Seth Morsey
Roseville, CA
Matthew Banzhaf
West Des Moines, IA
Brian Klemczak
Lansing, MI
Ryan Heidrich
Walnut Creek, CA
Joshua Lieder
Onalaska, WI
Signe Nelson-Combs
Davenport, IA

This content was compiled from the SEC and FINRA.

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