Richard
Lord

Truist Advisory Services, Inc

CRD#2197889
Investment Advisor
in Allentown, PA

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About this Advisor

Richard Lord is a financial advisor based in Allentown, Pennsylvania with 2 years of relevant experience. Lord is an employee of Truist Advisory Services, Inc. Over the course of their career, they have held roles at National Penn Bank, Cetera Investment Services, Bbtis, North Star Construction, Truist Investment Services, Inc and Truist Advisory Services, Inc. Lord holds Series 63 and Series 66 licenses, designating them as a securities agent, and is approved to work in Pennsylvania. Truist Advisory Services, Inc is a registered investment company that has its headquarters in Atlanta, GA. The firm has offices in 3,373 locations and a total of 2,842 advisors. It administers $53 billion in total assets across its 125,600 client accounts, making it one of the largest financial advisory firms in the nation by assets under management. The firm serves 85 charities and foundations. Of its 125,600 accounts, just 12% are associated with high-net-worth clients who have at least $1 million in assets. The advisory firm provides a broad set of services, including financial planning services, portfolio management for individuals and small businesses, portfolio management for institutional clients, selection of other advisers, publication of newsletters and other services. Fees for financial advisory services typically depend on which services are offered. Fees charged by Truist Advisory Services, Inc can consist of asset-based and fixed fees.

Certifications and Registrations

Series 63, Series 66

Years Registered*

2 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Portfolio management for businesses or institutional clients, Selection of other advisers, Publication of periodicals or newsletters, Other

Fee Structure

Percentage of Assets, Fixed Fees

Office Location

645 Hamilton St 10Th Floor
Allentown, PA 18101

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Truist Advisory Services, Inc Brokerage Details

Total Assets Under Management

$53,169,938,577

PA Average: $3,570,121,308
Total Number of Employees

2,842

PA Average: 58
Total Number of Accounts

125,600

PA Average: 1,608
Average Account Size

$423,328

PA Average: $2,220,225

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses or institutional clients
  • Selection of other advisers
  • Publication of periodicals or newsletters
  • Other

Richard Lord Work History

Richard has been registered as a financial advisor for 2 years.*

2021 - Present (3 years)

Truist Investment Services, Inc

2021 - Present (3 years)

Truist Advisory Services, Inc

2018 - 2021 (3 years)

Bbtis

2016 - 2017 (1 year)

North Star Construction

2005 - 2016 (11 years)

Cetera Investment Services

1998 - 2016 (18 years)

National Penn Bank

*The number of years registered in this profile is calculated by taking the year of an advisor's first active registration and subtracting it from the current year.

Disclosures

Please visit the SEC profile of Richard Lord to learn whether or not they have any disclosures. It is important to do your due diligence when looking for an advisor.

Financial Advisors at Truist Advisory Services, Inc

Bridget Doane
Williamsburg, VA
Matthew Johnson
Raleigh, NC
Michael Nagy
Altamonte Springs, FL
Megan Childress
Richmond, VA
Matthew Speed
Atlanta, GA
Susan Seitter
Richmond, VA
Eric Mangasarian
Chevy Chase, MD
Staci Goins
Myrtle Beach, SC

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

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Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

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