Daniel
Cassell

Bakeravenue

CRD#5698111
Investment Advisor
in San Francisco, CA

Answer a few questions and
get matched with an advisor.

Find an Advisor

About this Advisor

Daniel Cassell is a chartered financial analyst working in San Francisco, California who has 8 years of relevant experience. Cassell is currently employed by Bakeravenue. Their career trajectory has included roles at Bingham, Osborn & and Baker Avenue Asset Management. Cassell has a Series 65 license, which qualifies them as an investment advisor representative, and can advise clients in California. Bakeravenue is a business operating out of San Francisco, CA. The firm has offices in 11 locations and a total of 39 financial advisors. It controls $2 billion in assets under management among its 2,211 client accounts, placing it among the biggest firms in the country by assets under management. The firm provides financial advisory services to seven charitable organizations. Of its 2,211 client accounts, just 6% belong to high-net-worth clients who have at least $1 million in investable assets. The advisory firm has a number of services, such as financial planning services, portfolio management for individuals and small businesses, selection of other advisers, publication of newsletters and educational seminars. Fees charged by financial advisors vary depending on which services are provided. Fee types billed by Bakeravenue likely include any combination of asset-based and fixed fees.

Certifications and Registrations

Series 65, Chartered Financial Analyst

Years Registered*

8 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Selection of other advisers, Publication of periodicals or newsletters, Educational seminars/workshops

Fee Structure

Percentage of Assets, Fixed Fees

Office Location

301 Battery Street Floor 2
San Francisco, CA 94111

Not sure which advisor is right for you? Use our matching tool.

Our matching tool simplifies the process of finding a financial advisor. To match you with top financial advisors nearby, we ask you a series of questions about your retirement plans, life status, investment goals and advisor preferences, which are all important topics to consider when choosing a financial advisor. Based on that information, we match you with financial advisors near you who suit your needs. Our matching tool has connected more individuals with financial advisors than any other service in the U.S. Click here to get matched with an advisor today.

Bakeravenue Brokerage Details

Total Assets Under Management

$1,900,110,402

CA Average: $7,578,581,321
Total Number of Employees

39

CA Average: 43
Total Number of Accounts

2,211

CA Average: 3,727
Average Account Size

$859,390

CA Average: $2,033,427

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Selection of other advisers
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Daniel Cassell Work History

Daniel has been registered as a financial advisor for 8 years.*

2015 - Present (9 years)

Baker Avenue Asset Management

2007 - 2015 (8 years)

Bingham, Osborn &

*The number of years registered in this profile is calculated by taking the year of an advisor's first active registration and subtracting it from the current year.

Disclosures

Please visit the SEC profile of Daniel Cassell to learn whether or not they have any disclosures. It is important to do your due diligence when looking for an advisor.

Financial Advisors at Bakeravenue

Julia Bialek
New York, NY
Michael Dunn
San Diego, CA
Jared Johnson
San Francisco, CA
Matthew Munro
San Francisco, CA
Doug Couden
San Francisco, CA
William Connor
San Francisco, CA
Sheila Rabaut
San Francisco, CA
Erik Gholtoghian
San Francisco, CA

The content in this profile was updated by SmartAsset on 4/16/2023. All advisor details come from publicly available data, and we cannot guarantee the accuracy of the content. We are unable to make individual profile updates. If you want your profile removed temporarily or permanently, please contact profile-compliance@smartasset.com.

The named financial professional and firm have not reviewed, approved, or endorsed this profile and are not responsible for its accuracy. Profile content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named financial professional and firm. Financial professionals and firms having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s profiles.

This profile may include a firm or advisor that has a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. SmartAsset is not a client of the aforementioned firms or advisors. SmartAsset did not receive compensation for including any of the firms or advisors in the aforementioned profile.

This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the advisor or firm mentioned in this profile. The matching tool does not include all available advisors and firms and matches based on specific criteria (investable assets, geography, and willingness to work with a remote advisor).

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes the use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Let us help match you with the right financial advisor for your needs.

Answer a few questions to get a personalized match.
Get started