First Financial Advisors Inc

Investment Advisor
in Muskegon, MI

Answer a few questions and
get matched with an advisor.

Find an Advisor

or call us now at 1-888-467-5419

About this Advisor

Eric Lans is a certified financial planner working out of Muskegon, Michigan, who has been in the financial industry for 19 years. Lans is an employee of First Financial Advisors Inc. They have been employed by First Financial Advisors Inc for all of their career. Lans maintains a Series 65 license, which qualifies them as an investment advisor representative, and is able to advise clients in Michigan. First Financial Advisors Inc is a registered investment company based in Muskegon, Michigan. It handles $201 million in assets across its 1,232 accounts, placing it among the mid-sized financial advisory firms in the nation by assets under management. The firm provides financial advice to four charities and foundations. Of its 1,232 accounts, just 10% belong to high-net-worth investors who have greater than $1 million in investable assets. The business has a few services, including financial planning services, portfolio management for individuals and small businesses and portfolio management for institutional clients. Financial advisory fee schedules typically depend on which services the firm provides the client. Fees billed by First Financial Advisors Inc likely consist of some combination of asset-based, hourly and fixed fees.

Certifications and Registrations


Years of Experience

19 years

Services Offered

Financial planning services, Portfolio management for individuals and/or small businesses, Portfolio management for businesses or institutional clients

Fee Structure

Percentage of Assets, Hourly Charges, Fixed Fees



Office Location

950 W Norton Ave Suite 415
Muskegon, MI 49441

Not sure which advisor is right for you? Use our matching tool.

Our matching tool simplifies the process of finding a financial advisor. To match you with top financial advisors nearby, we ask you a series of questions about your retirement plans, life status, investment goals and advisor preferences, which are all important topics to consider when choosing a financial advisor. Based on that information, we match you with financial advisors near you who suit your needs. Our matching tool has connected more individuals with financial advisors than any other service in the U.S. Click here to get matched with an advisor today.

First Financial Advisors Inc Brokerage Details

Total Assets Under Management


MI Average: $943,424,332
Total Number of Employees


MI Average: 21
Total Number of Accounts


MI Average: 1,586
Average Account Size


MI Average: $594,845

Let us help match you with the right financial advisor for your needs.

Answer a few questions to get a personalized match.
Get started

Investment Advisory Services

  • Financial planning services
  • Portfolio management for individuals and/or small businesses
  • Portfolio management for businesses or institutional clients

Eric Lans Work History

Eric has 19 years of experience.

2001 - Present (20 years)

First Financial Advisors, Inc


Eric Lans has no disclosures.

Please visit their SEC profile for more details.

Financial Advisors at First Financial Advisors Inc

James Mikesell
Muskegon, MI
Eric Lans
Muskegon, MI
Anthony Tidswell
Muskegon, MI

This content was compiled from the SEC and FINRA.

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the United States, which it authorizes use of by individuals who successfully complete CFP Board’s initial and ongoing certification requirements.

Let us help match you with the right financial advisor for your needs.

Answer a few questions to get a personalized match.
Get started