Sonora Investment Management

CRD#315312
Investment Advisor Firm

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Learn more about Sonora Investment Management

  • Overview
  • By the Numbers
  • Fee Structure
  • Types of Clients
  • Disclosures
  • State Registrations
  • Office Locations
  • Firm Advisors

    • Overview

    Sonora Investment Management is located at 2343 E. Broadway Blvd, Suite 116, Tucson, AZ. The firm employs 12 financial advisors to manage client portfolios and provide financial guidance. Sonora Investment Management is not a registered broker-dealer.

    Sonora Investment Management oversees $2.0 billion in assets under management across 3,330 accounts, of which 3,233 are discretionary and 97 are non-discretionary. The services offered include portfolio management for individuals and small businesses, as well as other services. The firm caters to retail investors and high net worth investors, with retail investors being the largest client type by accounts. The fee structure at Sonora Investment Management is asset-based. The firm has 626 high net worth clients and maintains affiliations with a broker-dealer or securities dealer, an insurance company or agency, a pension consultant, and a commodity pool advisor.

    Sonora Investment Management is registered in the states of Alabama, Alaska, Arizona, Arkansas, California, Colorado, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

    Assets Under Management

    $2.0 billion

    Number of Advisors

    12

    Disclosures

    No

    Office Location

    2343 E. Broadway Blvd, Suite 116
    Tucson, AZ 85719

    Sonora Investment Management by the Numbers

    Total Assets Under Management

    $2.0 billion

    National Average: $8.6 billion
    Total Number of Employees

    15

    National Average: 64
    Total Number of Accounts

    3,330

    National Average: 375,227
    Average Account Size

    $589.3 thousand

    National Average: $23.0 thousand
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    Fee Structure

    Fees charged by financial advisors largely depend on the services provided. Fees billed by Sonora Investment Management typically consist of the following fee type: asset-based.

    Available

    • Offered by 69% of firms

      Percentage of Assets

      Show Explanation

      This fee, which is the most common fee type charged by advisors for portfolio management, is based on the amount of assets you have under management. Also referred to as an asset-based fee, this fee typically ranges from 0.50%-2.00% of AUM annually. You'll typically pay a lower rate the more assets you have under management.

    Unavailable

    • Find one of the 21% of firms that offer this fee type

      Hourly

      Show Explanation

      Like a lawyer, a financial advisor may charge you by the hour. This can be helpful if you are only looking for short-term or one-time advice. Rates typically range from $100-$300 per hour, depending on the complexity and level of services needed.

    • Find one of the 1% of firms that offer this fee type

      Commissions

      Show Explanation

      Occasionally, advisors earn commissions from selling financial products, such as securities or insurance policies, or making certain referrals or transactions. Advisors who earn commissions may be incentivized to make certain recommendations to clients in order to make a commission. Fee-only advisors do not earn commissions, while fee-based advisors may.

    • Find one of the 26% of firms that offer this fee type

      Performance-based

      Show Explanation

      Advisors only earn performance-based fees if a portfolio outperforms a defined benchmark. This fee may be calculated in a number of ways but most commonly is charged as a percentage of investment profits. Performance-based fees may incentivize advisors to make riskier decisions in order to generate higher returns.

    • Find one of the 0% of firms that offer this fee type

      Subscription

      Show Explanation

      Firms generally charge this fee for educational materials provided, such as a monthly magazine. This can be useful if you want to learn about investing or financial management on your own.

    • Find one of the 32% of firms that offer this fee type

      Fixed

      Show Explanation

      Fixed fees are a one-time, lump sum charged for a specific service, like the creation of a financial plan without subsequent implementation. This can be useful if you only need advice for one specific purpose, rather than a long-term advisor. Fixed fees usually range from $1,000 to $3,000.

    • Find one of the 10% of firms that offer this fee type

      Other

      Show Explanation

      Firms can sometimes charge customers using non-traditional fee structures. See this firm's Form ADV for more details.

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    Types of Clients

    It provides services to retail investors and high net worth investors. Out of its 2 clients, Sonora Investment Management's biggest client type by number of accounts is high net worth investors, but it also caters to 626 high-net-worth individuals. A high-net-worth individual is defined by the SEC as an investor who has at least $750,000 in AUM or a net worth of more than $1,50 million or who is considered a "qualified purchaser" (a standard met by having at least $5 million in investments).

    • High-Net-Worth Individuals* - 37.58%
    • Other Individuals - 62.42%
    • Corporations - 0%
    • Charitable Organizations - 0%

    * The U.S. Securities and Exchange Commission (SEC) defines a high-net-worth individual as someone who has at least $750,000 under management.

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    Disclosures

    Sonora Investment Management does not have any disclosures.

    Please visit its Form ADV for more details.

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    Financial Advisors at Sonora Investment Management

    Ebersole Gaines
    Scottsdale, AZ
    Sara Alexander
    Tucson, AZ
    Ludwell Gaines
    Scottsdale, AZ
    Edwin Hopper
    Tucson, AZ
    Michael Arko
    Phoenix, AZ
    Alex Nielsen
    Tucson, AZ
    Witta Payackapan
    Tucson, AZ
    Ryan Gargol
    Scottsdale, AZ
    Noah Putnam
    Scottsdale, AZ

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